Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. When Kellogg needed advice about Tony the Tiger, Seagrams wanted to know more about whisky, and Samonsite wanted to understand the deeper meaning of luggage, they all called one man: Clotaire Rapaille, Boca Raton marketing guru extraordinaire. A native of France, Rapaille has parlayed a master’s degree in psychology and a doctorate in medical anthropology from the Sorbonne into a lucrative career in high-stakes world of corporate advertising. Featured by such news outlets as CNN, The New York Times, and Newsweek, Rapaille has assembled an elite client list straight from the Fortune 100. Read More ›

Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. John B. Watson, founder of the behavioral school of psychology, believed that human beings were on par with animals, and so he insisted that they should be studied just like animals. Indeed, he defined behaviorism as “an attempt to do one thing—to apply to the experimental study of man the same kind of procedure and the same language of description that many research men had found useful for so many years in the study of animals lower than man.” He compared opposition to behaviorism to the “resistance that appeared when Darwin’s ‘Origin of Read More ›

Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. During the early decades of the twentieth century, Katherine Blackford , M.D., urged America’s businesses to reinvent their employment policies by drawing on the discoveries of modern science, especially Darwinian biology. Employment selection procedures, in short, needed to be based on the facts of natural selection.