Tag: Meet the Materialists
Meet the Materialists, part 9: Clotaire Rapaille, Marketing Guru
Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. When Kellogg needed advice about Tony the Tiger, Seagrams wanted to know more about whisky, and Samonsite wanted to understand the deeper meaning of luggage, they all called one man: Clotaire Rapaille, Boca Raton marketing guru extraordinaire. A native of France, Rapaille has parlayed a master’s degree in psychology and a doctorate in medical anthropology from the Sorbonne into a lucrative career in high-stakes world of corporate advertising. Featured by such news outlets as CNN, The New York Times, and Newsweek, Rapaille has assembled an elite client list straight from the Fortune 100. Read More ›
Meet the Materialists, part 8: John Watson, the Father of Modern Advertising
Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. John B. Watson, founder of the behavioral school of psychology, believed that human beings were on par with animals, and so he insisted that they should be studied just like animals. Indeed, he defined behaviorism as “an attempt to do one thing—to apply to the experimental study of man the same kind of procedure and the same language of description that many research men had found useful for so many years in the study of animals lower than man.” He compared opposition to behaviorism to the “resistance that appeared when Darwin’s ‘Origin of Read More ›
Meet the Materialists, part 7: Katherine Blackford, M.D., and the “Scientific” Selection of Employees
Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. During the early decades of the twentieth century, Katherine Blackford , M.D., urged America’s businesses to reinvent their employment policies by drawing on the discoveries of modern science, especially Darwinian biology. Employment selection procedures, in short, needed to be based on the facts of natural selection.
Meet the Materialists, part 6: Lydston, Hoyt, and the Miracle Cure of Castration
Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. From the 1890s into the early years of the twentieth century, a growing number of American doctors advocated castration as a solution for habitual criminals as well as rapists and murderers. Proponents of castration like Frank Lydston derided the failed rehabilitation efforts of the “sentimentalist and his natural ally, the preacher,” and argued that “asexualization” surgery would produce results by preventing criminals from passing down their criminal tendencies to their children, by striking fear into non-castrated criminals, and by changing the personality of the castrated criminal. “The murderer is likely to lose much Read More ›
Meet the Materialists, part 5: Clarence Darrow
Note: This is one of a series of posts adapted from my new book, Darwin Day in America. You can find other posts in the series here. Perhaps the most celebrated defense attorney in the first half of the twentieth century, Clarence Darrow is best known for his role at the Scopes “monkey trial” in the 1920s. But he also was an early champion of the idea that criminals should not be held responsible for their crimes. Darrow’s debunking of criminal responsibility was based squarely on his worldview of deterministic materialism. Darrow once told prisoners in a county jail that there was no difference whatever in the moral condition between themselves and those still in society. “I do not believe Read More ›